SCMA AND DAIRY QUEEN PARTNER FOR LA BOAT SHOW
The Southern California Marine Association (SCMA), the nation's largest regional marine trade association, has secured a tie-in marketing agreement to promote its flagship event - the Los Angeles Boat Show - through more than 80 Dairy Queen restaurants throughout Southern California.
We are delighted to partner with such a far-reaching and well-respected brand in Dairy Queen," said Dave Geoffroy, the SCMA's executive director. "This is another example of the SCMA's ongoing efforts to expand our reach and welcome new families into the Southern California boating community."
The promotion, beginning January 24, allows Dairy Queen customers to receive a free, no purchase necessary, two-for-one coupon to the 49th Annual Los Angeles Boat Show at the Los Angeles Convention Center. The special admission coupons - a $10 discount from the standard boat show admission price for two - can be used at any point throughout the nine-day show (some restrictions apply). For the Dairy Queen location nearest to you please visit www.dairyqueen.com.
The 49th Annual Los Angeles Boat Show will encompass more than 500,000-square-feet of exhibit space and include approximately 400 exhibitors showcasing more than $100 million of the boating industry's latest models and accessories.
Visitors to the show will find more than 1,000 new boats - all under one roof - including family runabouts, fishing boats, cruisers, ski boats, Jet Ski's, performance sport boats, pontoons, luxury motor yachts, inflatables, personal watercraft, houseboats and a select offering of name brand sailboats. A marine mega-mall will showcase countless products and boating related services ranging from water skis and wakeboards to hi-tech electronics, insurance and financing. More details are available at http://www.losangelesboatshow.com/.
The Southern California Marine Association was founded in 1956 for the purpose of promoting, nurturing and improving the recreational boating business in Southern California. For more information, please call 888-BOAT-INFO or visit www.scma.com.